Search Engine Optimization (SEO)
15 years ago, if you needed a haircut, you would simply open up the phonebook, skim to the “Hair Salons,” pick one at random, and pray that your hair didn’t come out too botched in the process.
Today, however, if you wanted a good haircut, you could simply go to Google, type in “Hair Salon + your location” and browse through the listings and reviews to find the best reviewed hair salon nearest you.
This is how today’s generation finds everything that they need, and if you are not among the top 3 listings on Google, then you are not capitalizing on the biggest marketplace out today.
What is Search Engine Optimization?
Imagine that you are a librarian (Google) and you own a very very large library (the internet), and you have to somehow organize all these books (websites) in the right section in order for the people looking for them to be able to find them with ease. If a book is clearly labeled “Chicago Web Design,” and all of the content inside of the book is about website design in Chicago, well then, you’d know clearly to put that book in the “Chicago Web Design” section. Now imagine that this same particular book was all the rave and everyone who read it highly recommended it, well then, when someone came to you and asked what a good book for Chicago web design was, your first choice would be that particular book. This is, in essence, what Search Engine Optimization is.
At DesignPro, we have search engine optimization down to an art. We do in-depth keyword analysis to find the latest search trends and the most effective keywords for your company. We implement those keywords on page to show the librarian(search engine) what you are, and then build backlinks to your site off page to show the librarian that you come highly recommended.
How do we build the backlinks? All organically. We never use “black-hat” methods. We send out well written articles and press releases monthly to be picked up by all kinds of news sites, and submit your site to relevant directories. We use social bookmarking and blog commenting as well as local places listings.
We track your results and report it to you monthly.